Virtual tours for museums and art galleries
/ 4 min read
An exhibition is designed as a space: the order of rooms, the distance between works, the light. A list of images on a website loses all of that. A 360 tour keeps it, and lets people far away experience the show the way the curator intended.
Capture the show as it was hung
Capture during the run, ideally before opening hours with the gallery lights on. Stand where a visitor would naturally pause, usually the centre of each room and in front of key works. For large halls, add spots near the walls so visitors can get close.
Give every object a note
Information hotspots can carry the title, artist, medium, date and a short text, with an image or video if you have one. Audio per room lets a curator or artist talk visitors through the space.
Who it reaches
- Collectors who cannot travel to the opening
- Schools that can share one link with a whole class
- Researchers who need to revisit a display
- Visitors with limited mobility
Build an archive
When a show closes, its tour does not have to. Over time, past exhibitions become an archive of the gallery's history that keeps bringing people to your website.