How builders and agents use real estate virtual tours
/ 5 min read
In real estate, a site visit is expensive for everyone. The buyer takes time off, the sales team blocks a slot, and many visits end with a polite no that could have been predicted from a floor plan. A virtual tour moves that first look online, so the people who visit have already decided the home is worth seeing.
At launch: renders as scenes
Before the sample flat exists, rendered 360 images can stand in. Any 2:1 equirectangular render works as a scene. Buyers get a sense of layout and finish while the building is still going up, and the same tour link can be updated later with real photos.
With the sample flat: real captures
Once the sample flat is ready, capture it with a 360 camera or with a phone using AstraPano. Add a clickable floor plan so buyers always know which room they are in, and attach the brochure so it is one click away from every scene.
Turning views into enquiries
Real estate tours on Astra3D include an enquiry form inside the tour. Leads arrive in the dashboard tagged with the tour they came from, alongside visit numbers. A buyer who spent ten minutes inside a three-bedroom flat is a different conversation from someone who clicked an ad.
Where to share the tour
- On the project website, embedded next to the floor plans
- In WhatsApp replies to enquiries, before offering a site visit
- On listing portals that accept tour links
- In ads, sending people straight into the sample flat
For agents and brokers
Agents managing resale and rental listings can capture a home with a phone and share the tour the same day. With white label on the Pro plan, the tour carries the agency's branding and can run on the agency's own domain.